IT Sculptors Business Systems - Date posted: 24 Jun 2014
• Review the customer's website to understand the nature of their business. • On-page optimization • Off-page optimization • Social Media Optimization • Review the campaign brief to gain understanding of customers objectives and areas of focus • Determine the campaign structure and ad group structure for the campaign • Write the creative for the advertisement • Determine which keywords are the most appropriate to ensure the best click-throughs and highest quality campaign • Set the campaign live; flight the campaign to the publisher networks • Daily review of the performance of the campaign • Review keyword performance and quality score, click through rates, cost per click, conversation rate, average position, Geo-targeting, relevancy of traffic and delivery rate • Make determinations on how best to improve the return on investment for the customer by driving relevant traffic. ...
• Review the customer's website to understand the nature of their business. • On-page optimization • Off-page optimization • Social Media Optimization • Review the campaign brief to gain understanding of customers objectives and areas of focus • Determine the campaign structure and ad group structure for the campaign • Write the creative for the advertisement • Determine which keywords are the most appropriate to ensure the best click-throughs and highest quality campaign • Set the campaign live; flight the campaign to the publisher networks • Daily review of the performance of the campaign • Review keyword performance and quality score, click through rates, cost per click, conversation rate, average position, Geo-targeting, relevancy of traffic and delivery rate • Make determinations on how best to improve the return on investment for the customer by driving relevant traffic. ...