Rupa Colour Inks - Date posted: 09 Jan 2014
the role of the Assistant marketing manager Instilling a marketing led ethos throughout the business Researching and reporting on external opportunities Understanding current and potential customers Managing the customer journey (customer relationship management) Developing the marketing strategy and plan Management of the marketing mix Managing agencies Measuring success Managing budgets Ensuring timely delivery Developing guidelines Making customer focused decisions market research The Assistant Manager - Marketing Candidate need to have a good knowledge of the customer. This means building up an accurate picture using the resources that are available. It is important to take personal opinion out of as many decisions as possible – you probably don't think in the same way as a typical customer. Information can be gathered from questionnaires, focus groups, the internet, interviews, buying habits and many more sources, but it's important that the information is examined in a scientific way using proper statistical methods. Gut feel can only take your business so far. development of marketing strategy and plan Marketing planning should be at the core to any business and is usually presented in the form of a written marketing plan. Situation Analysis – where are we now?Objectives – what do you want to achieve? Strategy – how are you going to get there? Tactics - what are the details of the strategy?Actions – who is going to do what, and by when? Controls – how are you going to measure success? management of the marketing mix The marketing mix includes all tangible elements that allow you to market your product. This includes facilities, your employees, the product itself, the cost strategy, the process of selling, and how you promote and advertise. The extent to which the Assistant marketing manager gets involved in these elements depends on how marketing focused your business is. A product focused organization will probably start with an ides for a new product, then try and determine who is likely to buy it. A marketing focused business starts with the consumer and tried to figure out what they want to buy. Some product focused businesses are very successful but it is generally accepted that a marketing focus provides a greater chance of success. customer relationship management (crm) Customer relationship management is the process of communicating with customers throughout the various stages of the purchasing process, and this includes people who have already bought from you. It is significantly easier to hold on to an existing customer than it is to find new ones, but doing this requires all elements of the marketing mix to be run well. For example, it's no use sending out a beautifully produced customer magazine if your customer service is dreadful or the product breaks easily. managing agencies It is unlikely that a small business will have the skills in-house to develop all elements of the marketing mix. Websites, brochures, and other promotional items will usually involve some form of outsourced help such as graphic design or printing. Careful management of these agencies is essential to provide an integrated marketing approach to promotion. Agency management involves the development of detailed project briefs, signing off creative work and ensuring the work is delivered on time. Depending on the volume of work which is outsourced, you may feel it is worth developing some guidelines to ensure a consistent style across different media. measuring success An important element of the Assistant marketing manager's role which is often neglected is the process of collecting and analysing data on success. This can take the form of website hits, sales figures, market share data, customer satisfaction or many other metrics and it's important to record and track these as a core part of the marketing process. final words Assistant Marketing manager Candiadate should have a diverse and varied job, and promotion should just be one element of the scope. Championing a marketing focussed business structure will provide a greater chance of success in today's challenging business environment and will lead to a more sustainable future. ...
the role of the Assistant marketing manager Instilling a marketing led ethos throughout the business Researching and reporting on external opportunities Understanding current and potential customers Managing the customer journey (customer relationship management) Developing the marketing strategy and plan Management of the marketing mix Managing agencies Measuring success Managing budgets Ensuring timely delivery Developing guidelines Making customer focused decisions market research The Assistant Manager - Marketing Candidate need to have a good knowledge of the customer. This means building up an accurate picture using the resources that are available. It is important to take personal opinion out of as many decisions as possible – you probably don't think in the same way as a typical customer. Information can be gathered from questionnaires, focus groups, the internet, interviews, buying habits and many more sources, but it's important that the information is examined in a scientific way using proper statistical methods. Gut feel can only take your business so far. development of marketing strategy and plan Marketing planning should be at the core to any business and is usually presented in the form of a written marketing plan. Situation Analysis – where are we now?Objectives – what do you want to achieve? Strategy – how are you going to get there? Tactics - what are the details of the strategy?Actions – who is going to do what, and by when? Controls – how are you going to measure success? management of the marketing mix The marketing mix includes all tangible elements that allow you to market your product. This includes facilities, your employees, the product itself, the cost strategy, the process of selling, and how you promote and advertise. The extent to which the Assistant marketing manager gets involved in these elements depends on how marketing focused your business is. A product focused organization will probably start with an ides for a new product, then try and determine who is likely to buy it. A marketing focused business starts with the consumer and tried to figure out what they want to buy. Some product focused businesses are very successful but it is generally accepted that a marketing focus provides a greater chance of success. customer relationship management (crm) Customer relationship management is the process of communicating with customers throughout the various stages of the purchasing process, and this includes people who have already bought from you. It is significantly easier to hold on to an existing customer than it is to find new ones, but doing this requires all elements of the marketing mix to be run well. For example, it's no use sending out a beautifully produced customer magazine if your customer service is dreadful or the product breaks easily. managing agencies It is unlikely that a small business will have the skills in-house to develop all elements of the marketing mix. Websites, brochures, and other promotional items will usually involve some form of outsourced help such as graphic design or printing. Careful management of these agencies is essential to provide an integrated marketing approach to promotion. Agency management involves the development of detailed project briefs, signing off creative work and ensuring the work is delivered on time. Depending on the volume of work which is outsourced, you may feel it is worth developing some guidelines to ensure a consistent style across different media. measuring success An important element of the Assistant marketing manager's role which is often neglected is the process of collecting and analysing data on success. This can take the form of website hits, sales figures, market share data, customer satisfaction or many other metrics and it's important to record and track these as a core part of the marketing process. final words Assistant Marketing manager Candiadate should have a diverse and varied job, and promotion should just be one element of the scope. Championing a marketing focussed business structure will provide a greater chance of success in today's challenging business environment and will lead to a more sustainable future. ...